We began this project with the initial task of making The Great Unbaked website more search engine friendly. After some initial examination, we determined the platform upon which the site was built was the main cause of SEO errors. After discussing this with the client, we learned that they were unhappy with the platform (3D Cart) from a user standpoint, and that the previous developer had failed to implement desired functionality. The decision was made to migrate to a new platform and go through a complete website redesign.
We always recommend Shopify as an eCommerce platform for our clients because of it’s user friendly backend interface and stellar SEO performance. Nonetheless, we researched many other platforms for The Great Unbaked including lemon stand, woo commerce, presta shop, and magento. Ultimately, they decided to utilize Shopify and have been much happier since. in fact, their sales volume tripled the previous year within the first three months following the site migration.
We wanted the site to showcase their beautiful, health chocolates and worked with a client to finalize a design full of detailed imagery. The result is a beautiful, responsive site with parallax scrolling, social media integration and feeds, and lots of room for imagery.